![]() Interestingly when Pepsi purchased the company in 1964, it kept the Appalachian marketing in order to continue to reach that market. Later, in an ode to the days of Prohibition, the packaging had the hillbilly with his rifle, shooting at a federal revenue agent. The early logos featured a barefooted "Grandpappy" hillbilly with a jug of moonshine. One story is that a Tri-City lemonade recipe started to go into the Mountain Dew bottles. The company was sold to the Tip Corpiration in Virginia and the recipe was changed, although there's differing accounts of what happened. While the brothers at first made it for themselves, they ended up marketing it as "zero-proof hillbilly moonshine that will tickle your innards." The business struggled however after Barney suffered a heart attack and died. It was more like a clear soda, like Spirit or 7-Up In the beginning, the Dew didn't have the caffeine or the yellow dye. (Ready for our taste test, with Mountain Dew, originally founded as a whiskey mixer in the 1940s, and Evan Williams Bottled-in-Bond 100 Proof, always a good, solid choice for mixing. Their go-to, Natural Setup, wasn't available in Knoxville, due to the regionalized manufacturing at the time, so they came up with the Mountain Dew. The sons of German immigrants, they enjoyed an after-work drink of Old Taylor Kentucky Straight Bourbon Whiskey mixed with the highly carbonated lemon-lime soft drink." "The Hartmans managed an Orange-Crush bottling plant in Augusta, Georgia, shortly after World War I. The brothers Barney and Allen Hartman developed the recipe n the 1940s, a lemon-lime mix they created becausr such a thing was not available in their new Knoxville home. The drink was born in the Smoky Mountains of Tennessee "mountain dew" was a slang name for moonshine. ![]() ![]() The moonshine/whiskey origins of Mountain Dew Today's neon drink, energizing video gamers and many fun demos, has historic moonshine and bourbon roots. Mountain Dew was originally a whiskey mixer.
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